Every entrepreneur believes they have created an innovative new product or service that will disrupt the market, and while many may be correct, there are a few essential steps they need to take before diving in headfirst and starting a business. Here we outline the top five things every startup company should consider before doing all that disrupting, including a digital presence and super-fast wireless small business broadband Internet.
A website, of course
Having a website is no longer optional, it’s essential. In the digital age, people will often head to Google to search for a business and will expect to find a user-friendly and aesthetically appealing website, which loads in less than two seconds. And because many businesses these days only have a digital presence and not a physical one, users need to be able to find all the information they need on your site in just a few clicks.
Make sure you have the appropriate https SSL certificate, your images and content are optimised, only link to social accounts that are active, and if you can’t fork out a lot of cash to build a sleek new website, go for something minimal like a landing page with the basic sub-pages and professional imagery.
Solid marketing plan
It’s all well and good to have a stellar product or service, but how do you plan to start a business and disrupt the market? A superior marketing plan should cover more than posts on social media and a media release. It should outline your business objectives and how you plan to achieve them through marketing activations, as well as metrics to measure success.
Quality customer service
“Hi, thank you for waiting, you’re the fifth caller waiting in line” is a thing of the past. Customers don’t want to wait on hold on the phone for 30-45 minutes – we have better things to do, like watching the latest episode of Game of Thrones or The Matrix – can you believe it’s been 20 years since this film was released?!
Having an active customer service function on your website, including live chat and email contact is a sure fire way to tell your customers that you care about their experience, and you’re there to offer any assistance, should they need it. Just make sure someone is dedicated to responding quickly and correctly.
What sparked your motivation to start your business? It’s a story your audience should hear. Tell that story, and share it across your platforms, via video, imagery, blogs, social media posts and eDMs. Telling your story is ideal for brand awareness and company spirit, so you don’t come across as another corporate looking to make a quick buck.
Wireless small business broadband to deliver all of the above
Isn’t it an incredible coincidence that all of the things above require high-speed wireless broadband Internet? Well, we just happen to offer an NBN alternative that is super-fast with plans available to businesses of all shapes and sizes. Incredible, right? Find out more today to see if we’re available in your area so you can start disrupting at higher speeds!